Filtered Wisdom: Forget the Contest, Focus on the Business

Filtered Wisdom: Forget the Contest Focus on the Business

September 2011

It took Kevin Leversee and his first startup company two years to get an MBA in How NOT To Do It. He shares:

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How a Social Network Dies: The Friendster Autopsy

How a Social Network Dies: The Friendster Autopsy

Friendster in 2004, as captured by the Internet Archive. Screenshot: Wired

What kills a social network? A group of internet archeologists have picked over the digital bones of Friendster — the pioneering social networking site that drowned in Facebook’s wake — and we now have a clearer picture of its epic collapse.

Friendster was once the hottest thing in social networking. Google wanted to buy it for $30 million back in 2003, but — burdened by technical glitches and a more nimble competitor in Facebook — it was pretty much dead in the U.S. by 2006. That said, it trudged along for a few more years, helped by a relatively strong following in southeast Asia. Then, around 2009, a site redesign crushed it.

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